Our Work

Continue Browsing

Ford UEFA Champions League Idents 'Tackle'

Ford UEFA Champions League Idents 'Goal'

Ford UEFA Champions League Idents 'Header'

Ford UEFA Champions League Idents 'Step Over'

  • Ford UEFA Champions League Idents
    'Tackle'
  • Ford UEFA Champions League Idents
    'Goal'
  • Ford UEFA Champions League Idents
    'Header'
  • Ford UEFA Champions League Idents
    'Step Over'

About this video

Nail biting and iridescent, it is marvelous how Ford have integrated the skill and talent of footballers to mirror their brand. Glassworks worked closely with Blink Inc director Noah Harris, who is a favourite director for Ogilvy on the 4 sponsorship spots.

The blend of superb 500 frames per second football drama captured on the Phantom Gold high-speed camera by DOP Alex Barbour and Noah's unnerving eye for detail and graphic design were gelled together by Glassworks team of 3D and 2D compositors. Noah brings his design background into action with Glassworks to compose a very artistic feel to this slow motion graphic based clips. Every stage was pre visualised with especial attention to the timing and framing of each spot. The motion graphics projections were to represent the energy and power being driven through the players and so the position and direction was extremely important to achieve the required effect at such speeds.

Credits

Glassworks team

  • Flame Lead
    Duncan Malcolm
  • Flint
    Iain Murray
  • 3D Lead
    Jon Park
  • 3D Artist
    Dan Yargici
  • 3D Artist
    Nick Smalley
  • 3D Artist
    Stephen New
  • 3D Artist
    Didier Muanza
  • 3D Artist
    Ciaran Moloney
  • 3D Artist
    Martin Contel
  • Telecine Operator
    Ben Rogers
  • Producer
    Misha Stanford-Harris
Hide credits

Browse