Glassworks pulled at the heartstrings of German TV audiences this Christmas with “Christmas Doesn’t Need Much. Only Love”, an advert for Penny Markt which shows that Christmas can still be a time of wonder for a mother and her son, even when times are hard financially.

The Glassworks team created a mixed media pipeline for Penny, by combining 3D characters and practical miniatures. The innovators at Glassworks developed a unique look and feel that fitted the tone of the piece, which was accompanied by a delicate cover of Elton John’s ‘Your Song’ by Josephine van Schaik.

The project timeline was approximately five months, with the miniatures (which had been created by Clockwork Frog Films) being shot over two weeks at Second Home Studios in Birmingham in the U.K.